Marketing - Insight
Learn the terminology to measure your content marketing strategy
Your content marketing strategy or plan should include metrics that can gauge how content performs. It’s important to use the precise terminology when discussing how to measure content marketing, namely content assets, content marketing campaigns and content marketing porgrams. The step-by-step guide above demonstrates how to map out a content marketing plan based on your Customer journey and defines ways to improve your content marketing strategy and measure how your content is serving your over-all marketing strategy and the business.
Measure your content marketing strategy in 3 steps
Content influences every stage of the customer journey yet only 42% of B2C and 41% of B2B marketers have a documented content marketing strategy
Content marketing is outpacing marketers’ ability to measure its effectiveness. Marketers are struggling to measure and optimize their content assets across channels and campaigns that support their customers’ decision making in their mandala step-by-step guide can help marketing leaders, like you, to:
- Map content to your customer journey
- Identify metrics needed to prove the value of your marketing strategy and execution
- Communicate the business value of your content marketing strategy efforts by using key performance indicators (KPIs) that align with your organization’s strategic business goals
Increase marketing analytics proficiency to reach peak performance
In a business environment with rising uncertainty, marketing analytics matter more than ever. As marketing leaders are tasked to improve the customer experience, drive acquisition, increase loyalty and deliver growth for the business, they turn to data to power both their strategies and their personalization efforts.
Leading marketers are developing new competencies in areas such as data sourcing, integration and management, and advanced analytics in order to meet the demands of greater automation and personalization
Multiple challenges are currently impacting email marketing conversion
Despite being a fundamental touchpoint, only 47% of marketing leaders cited email marketing as the most effective channel for driving sales conversion.
Rapid change in customer habits, increase in generic email campaigns, lack of personalization and less use of customer data have made brands struggle to drive conversion and email marketing ROI. Our email marketing benchmarks report serves as a critical starting point for marketing teams to capture a greater share of consumer attention while navigating these new and evolving challenges.