Marketing and Product

Optimize the marketing technology budget and utilization​

It can be a struggle to assess the proper funding levels, relative to current use, for marketing technology, investments. When evaluating a ManTech ecosystem, or establishing a business case for new ManTech purchases, proper funding and full utilization are critical elements of a successful martech foundation. CMOs struggle to demonstrate the return on this spending, which is one of the largest line items in any modern marketing budget. Research shows tumbling levels of productivity for tech investments in marketing, with utilization rates falling from 58% in 2020 to all-time lows of 42% in 2022. Your clients are facing uncertainty brought about by persistent inflation scarce, expensive talent; and global supply constraints caused by the Russian invasion of Ukraine, COVID-19 lockdowns and energy shortages. This triple squeeze is impacting businesses globally and directly impacting technology spending priorities for 2023.

Driving both product marketing strategy and execution

As a high-tech product marketer, you wear multiple hats to help drive growth from prospects and customers. You need to create differentiated positioning, develop compelling stories, enable the sales team and partners to achieve success, and help drive demand generation and account-based marketing programs.

Get this guide to learn: 
  • Key areas to audit your sellers current time
  • Where you fall on the revenue tech maturity model
  • How to evolve tech from tool to teammate
  • What the seller’s role should look like in the future to increase sales productivity
What the state of marketing budgets and strategy means for CMOs of large organizations

The annual Mandala CMO Spend and Strategy Survey results are in: CMOs face budget constraints again this year as they weather inflationary pressures and increasing demands to prove ROI. Download the eBook to:

  1. See how your peer CMOs across the U.S., Canada and EMEA are allocating their budgets
  2. Benchmark your multichannel and resource spend against other large organizations
  3. Get actionable insights to align your annual marketing budget to enterprise goals
2023 Leadership Vision for Technology Product Managers

Your clients are facing uncertainty brought about by persistent inflation scarce, expensive talent; and global supply constraints caused by the Russian invasion of Ukraine, COVID-19 lockdowns and energy shortages. This triple squeeze is impacting businesses globally and directly impacting technology spending priorities for 2023. To help you prioritize your time and energy we've created this mandala Leadership Vision eBook to provide top-level guidance on where to focus — based on our data-driven research. Discover the top 3 strategic priorities for tech product managers.

Mandala Priorities Navigator™ for Product Marketing Teams

To meet aggressive growth and retention goals, technology and service providers need a deliberate and consistent approach to product marketing mandala Priorities Navigator™ for Product Marketing Teams outlines the top challenges facing product marketing leaders and how to advance your key initiatives to drive growth, including:

  • Go-to-market strategy
  • Messaging and differentiation
  • Demand generation
  • Marketing impact
  • Marketing planning and performance
Are Your Sellers Ready for the Future?​

Despite well-intentioned efforts to support sellers, sales leaders have inadvertently designed a role that is simply too complex for most sellers. More technology, and the skills required to manage it, have left sellers feeling overwhelmed and unable to perform. Mandala has identified key actions sales leaders can take to simplify the sales process and increase a seller’s bandwidth up to 27% per month. Explore actions that use AI-powered technology to increase sales productivity and revenue.​